Thursday, 15 November 2007

Creature Discomforts for Leonard Cheshire

Nearing xmas, we can all expect to see Aardman Animations' familiar plasticine characters on-screen very soon. In fact they've come sooner than we all expected for the purpose of a new and very astute ad campaign for Leonard Cheshire Disability. Not only is the Creature Discomforts campaign a fantastic concept well delivered but I'm also very proud to say that my sister Lucy played the pivotal role in publicising it's launch all over the globe.

Leonard Cheshire provide innovative services that give disabled people the opportunity to live life their way. Having worked with similar underlying concepts at the Orpheus Centre in recent years and being an advocate of accessible web design in my career it's a cause I feel close to.


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